In recent years, the increasing users of composite polyurethane adhesive product quality, performance and environmental requirements, the brand awareness of enterprises in the industry continue to strengthen the market competition is becoming increasingly fierce. The overall trend of industry scale, intensive development, and constantly improve the industry concentration; the rapid expansion of R & D strength, a high level of technology enterprises.

The professional development

With the continuous innovation of domestic demand is gradually increasing, composite polyurethane adhesive application, according to customer requirements for product performance tailored special composite polyurethane adhesive will become the future development trend of high-end adhesive, it will put forward higher requirements of research ability and professional level of composite polyurethane adhesive production enterprises.

The import substitution trend

In recent years, in the part of the composite polyurethane adhesive products, domestic enterprises have made great progress in technology, this part gradually to replace imported products, and in the West shows giant to compete, and downstream customers to reduce their costs from the point of view, there is a strong demand to replace imported products, which also stimulated the domestic products R & D and production.

Six, the industry market competition pattern

Small and medium-sized enterprises of our country composite polyurethane adhesive industry in large quantity, widely dispersed, these enterprises in the technical level is low the product industry, products with lower profit margins in the industry, so the bottom of the Pyramid, have a small number of high-end composite polyurethane adhesive with independent intellectual property rights of the domestic enterprises, the main production technology content and higher margin products in the upper part, the industry in Pyramid; and the international giant by virtue of its strong R & D capability and brand advantages, through the establishment of a joint venture or production base in China to reduce the production cost, in the most high-end products in the market have obvious competitive advantage to achieve monopoly, the rate of technology research and development, at the top of Pyramid.

Composite polyurethane adhesive as high-end products in the industry, due to the enterprise research and development ability, technical level, sales channels and other requirements are very high, our long-term monopolized by Germany Henkel company, Dow Corning company, 3M company in the United States and other international giants, many domestic industries for composite polyurethane adhesives are dependent on imports or joint venture products. Since the last century since 90s, domestic enterprises, research institutes and other units gradually began to enter the field of product independent research and development, after many years of accumulated technology, gradually in the composite polyurethane adhesive products have independent intellectual development as the goal, to replace imports.

The field of plastic soft packaging is one of the most important applications of composite polyurethane adhesive, plastic soft packaging composite polyurethane adhesive after years of development, has its proportion of composite polyurethane adhesive production and sales reached more than 50%, with more mature markets. In 2009, China’s production of plastic flexible packaging composite polyurethane adhesive reached 215 thousand tons. At present, the domestic soft plastic packaging composite polyurethane adhesives market formed the following pattern: multinational companies most high-end products air break, domestic enterprises to improve concentration, attention segments, expand the high-end market share constantly, gradually realize the import substitution products. “Plastic composite flexible packaging adhesives Market Research” a “Chinese packaging industry”

Seven, the capacity of market analysis

In recent years, China’s sustained and rapid development of adhesive industry, production rose from 1 million 705 thousand tons in 2002 to 4 million 628 thousand tons in 2010, sales increased from 16 billion 300 million yuan in 2002 to 59 billion yuan in 2010. (source: Chinese April Adhesives Industry Association)

The adhesive industry benefited from the rapid and steady development of composite polyurethane adhesive has been rapid development in recent ten years, the average annual sales growth rate of 20%, is one of the fastest growing adhesive products. The plastic flexible packaging composite polyurethane adhesive is the main field of application, in the field of composite polyurethane adhesive for composite polyurethane total production and sales ratio of more than 50%, after years of development, plastic flexible packaging composite polyurethane adhesive has become a complete, high level of technology, market maturity of composite polyurethane rubber, in China in 2009 plastic flexible packaging composite polyurethane adhesive production of about 215 thousand tons, sales of 4 billion 350 million yuan, compared with 2008 growth of 26.47%, 21.85%.